Here’s the problem: most agencies will gladly take your money and run the exact same cookie-cutter YouTube campaigns they’re running for a dozen other clients.
We spent three months interviewing ecommerce founders who collectively burned through over $500K testing different agencies. The goal? Figure out who actually knows what they’re doing versus who just talks a good game.
Who we work with: 7-9 figure ecommerce brands
Minimum: $30K/month in ad spend
Model: Management fee (base retainer + percentage of spend, scaled by tier)
We only do ecommerce. Not B2B, not local service businesses, not SaaS. Just ecommerce brands that need Google and YouTube to become serious, scalable customer acquisition channels.
Everything runs through a 3-stage framework we developed after managing over $200M in annual spend across 150+ ecommerce brands:
Stage 1 (Foundation): We build a profitable base through Google Search, Shopping, and Performance Max. This captures high-intent demand, cleans up tracking, separates branded from non-branded performance, and establishes the baseline metrics needed before scaling.
Stage 2 (YouTube and Demand Gen Expansion): Once demand capture is stable, we deploy YouTube Ads through Demand Gen campaigns using proven creative from Meta, TikTok, or UGC – paired with high-intent keyword themes from your Search data. YouTube creates demand that shows up later as branded searches and Shopping clicks, so we measure it through search lift, blended MER, and incrementality testing – not just last-click ROAS.
Stage 3 (Landing Pages and Funnel Scaling): When YouTube traffic is flowing at volume, we bring in our internal landing page team to build advertorials, comparison pages, and presell funnels designed specifically for Google and YouTube visitors. We produce 50+ landing pages per week and even set up separate custom domains to isolate and scale new customer revenue further.
One brand came to us spending $40K per month total with an offshore buyer managing everything for $300 a week. We rebuilt their entire approach with YouTube as the primary growth engine and scaled them to $43K per day — with over 80% of the budget running on YouTube Demand Gen. The business grew 30x.
Another brand went from $6K/day to $53K/day in spend in 18 days – almost entirely YouTube. Revenue jumped from $500K/month to over $3M/month from Google.
A third brand was stuck at $7K/day because their YouTube creative kept getting flagged by Google’s policy team. We rebuilt their creative around compliant hooks, fixed the policy issues, and installed a structured testing system. Once the account stabilized, we scaled them to $25K/day in revenue from $10K/day in spend.
What makes us different
You’re a fit if
Who they work with: Mid-market brands
Minimum: $5K/month ad spend
Model: Percentage of spend or flat fee
Based in Utah, they’ve been around since 2012. Solid generalist agency that handles Google, Meta, and YouTube. Over a decade in the game with hundreds of client reviews backing them up.
The advantage: You get one team handling everything instead of trying to coordinate three different agencies. Clean reporting, no long-term contracts (they actually don’t lock you in), and they’ve been doing this long enough to know what works and what doesn’t.
The trade-off: They work with all kinds of businesses – B2B, SaaS, ecommerce – so you’re not getting ecommerce-specific depth. Good execution across the board, but they’re not specialists in making YouTube the primary growth channel specifically for ecommerce brands.
Good fit if:
Who they work with: SaaS, eCommerce, and lead generation companies
Minimum: Not publicly disclosed (premium pricing tier)
Model: Percentage of spend
Founded in Costa Mesa, California. They claim to have “the most published wins (case studies, reviews, video testimonials) of any agency” and they’re currently working with 250+ active clients.
Services: Paid advertising (Google, Meta, YouTube, LinkedIn), SEO, email marketing, and conversion rate optimization (CRO). They’re known for creative quality and a design-forward approach to campaigns.
LinkedIn shows 51-200 employees. They’ve been named #1 Best Place to Work by Glassdoor, which tells you something about their internal culture.
Good fit if:
Not the right fit if:
Who they work with: Mid-market to enterprise brands
Minimum: $10K-15K/month for Foundation program, higher for full enterprise
Model: Custom contracts
The largest independent full-funnel performance marketing agency in the US. Founded in 2004 (originally as Elite SEM). They currently manage $4B in digital media with over 1,000 employees.
They have a “Foundation” program designed for startups and SMBs ready to scale, but the bulk of their business is mid-market to enterprise. Their proprietary tech is called “Bliss Point by Tinuiti” for measurement and optimization.
Multiple Inc. 5000 appearances and named Best Workplaces multiple years running. Big agency infrastructure with expertise across Commerce, Search, Social, TV & Audio.
Good for:
Not ideal for:
Who they work with: D2C ecommerce brands doing $10M-$100M annual revenue
Minimum: Not publicly disclosed
Model: “We Grow When You Grow” performance model
Founded in 2012, headquartered in Costa Mesa, California. They focus exclusively on ecommerce brands and operate under a shared-success model. Recently backed by The Acacia Group in 2025.
Services include paid social, paid search, email marketing, creative production, and their proprietary “Prophit System” for forecasting and growth planning. Around 108 employees with clients like Born Primitive, Maui Jim, Skullcandy, and Nike Strength.
They position themselves as a profit agency, not just a growth agency—focused on helping brands build predictable systems for profitable scale.
Good choice if:
Not ideal for:
7-9 figure ecommerce scaling
Only does ecommerce, built for $50K-200K+ daily YouTube spend, 3-stage scaling framework
Mid-market multi-channel
Generalist, handles all platforms, $5K minimum, no long-term contracts
Premium creative + performance
Award-winning creative team, higher pricing, multi-industry
Mid-market to enterprise
1,200+ employees, $4B managed spend, Foundation program for SMBs
D2C ecommerce
D2C-exclusive, "We Grow When You Grow" model, ecommerce specialists
$5K-30K/month: Disruptive or Common Thread Collective. You need competent execution without getting ignored because bigger clients always take priority.
$30K-100K/month, ecommerce-focused: This is where specialists actually matter. If you’re serious about making YouTube a core channel for ecommerce growth, you want someone who’s done it before at real scale. Vysta for YouTube-specific ecommerce scaling, Common Thread for D2C multi-channel.
$100K+/month, multi-channel needs: At this scale, you need an agency with the infrastructure and expertise to manage complex, high-spend accounts without performance falling apart. Vysta’s senior strategists and Premier Google Partner status make us the right fit – we’re built specifically for brands pushing $50K-200K+ daily on YouTube and Google.
“Show me three ecommerce brands you’ve scaled past $50K per day on YouTube.”
Real agencies will show dashboards or name names. Fake ones talk vaguely about “a leading supplement brand” (completely made up).
“What’s your creative testing process?”
Good answer: “We test 5-10 videos monthly, kill losers after $500 spend, scale winners to $5K per day.”
Bad answer: “We take a data-driven approach to creative optimization.” (Meaningless buzzwords)
“How do you measure YouTube when someone doesn’t click and buy immediately?”
YouTube drives tons of view-through conversions. If they only look at last-click attribution, they’ll kill campaigns that are actually working.
“What percentage of your clients are ecommerce?”
Under 70%? You’re getting someone who dabbles in ecommerce. It’s a completely different game from B2B.
“Can I talk to two current clients?”
Real agencies will connect you. Fake ones say “NDAs prevent us from sharing that.”
“Who manages my account day-to-day?”
You want someone with 5+ years of real experience, not the junior buyer who started six months ago.
“How long until this is profitable?”
Realistic answer: 30-90 days. Anyone promising profitability in week one is lying.
Most agencies claim YouTube expertise. Very few have actually scaled ecommerce brands past $100K per day on YouTube specifically.
That difference genuinely matters. Running campaigns at $5K per day is fundamentally different from $100K per day. Different creative cycles, different audience strategies, completely different technical setup required.
Our take:
$1M-10M revenue: Work with ecommerce specialists who’ve actually done this before (Vysta if you’re serious about YouTube as a primary channel, Common Thread Collective for general D2C growth).
$10M-50M revenue: This is where YouTube becomes your biggest growth lever. Vysta is built for exactly this — scaling YouTube-focused ecommerce brands with senior strategists who’ve managed this level of spend before.
$50M+ revenue: At this scale, channel mastery beats generalist infrastructure every time. Vysta’s systems are designed to push $50K-200K+ daily on YouTube and Google without performance falling apart.
If you’re a 7-9 figure ecommerce brand and want YouTube managed by people who’ve scaled it to $100K+ per day multiple times, we can look at your current setup and tell you exactly what’s broken.
Book a free audit – we’ll show you what it actually takes to scale it properly.
Disclosure: Vysta is our agency. We tried to be fair about competitors. Obviously we think our approach works better for ecommerce scaling, but make your own call.
$2,500-50,000+ monthly. Most charge 10-20% of spend or $5K-15K retainers.
Minimum $3K-5K to properly test. $10K-50K monthly once you’re scaling. $100K+ once it’s proven profitable.
Yes. Good brands consistently hit 2-5X ROAS. Just takes 60-90 days to dial in properly, not 2 weeks.
30-60 days to see real signals, 60-90 to optimize fully.
Agency if you’re spending $10K+ monthly. In-house if you’re under $5K or you have someone with $1M+ YouTube experience already.
Beauty, health, fashion, home, electronics, finance. B2B works too. Local usually doesn’t have the volume.
Book a call with Nate Schneider to explore how Google and YouTube ads can drive scalable, measurable growth.
