From Manhattan to Brooklyn, New York is home to some of the most aggressive and fast-scaling ecommerce brands worldwide. Vysta was built to make sure Google Ads keeps pace with every bit of that growth. We are the ecommerce PPC agency that New York brands trust when they are serious about making Google and YouTube a powerful, consistent acquisition channel.
WHO IT’S FOR
PROBLEM AWARENESS
New York has the highest concentration of venture-backed DTC brands in the country. From beauty brands born in Williamsburg to fashion startups scaling out of the Garment District, the city produces ecommerce companies that grow fast and spend aggressively.
But here’s the problem: most PPC agencies were built for local service businesses, not ecommerce brands competing in some of the most expensive categories where margin compression kills growth.
Here’s what happens when a high-growth NY brand hires the wrong agency:
Vysta was built specifically for New York ecommerce brands that have outgrown what most agencies can offer. We're a Google Premier Partner managing over $200M in annual ad spend for established ecommerce brands. Our senior-only team operates a proprietary 3-stage framework built entirely around new-customer acquisition at scale. We will help your brand dominate Google and YouTube and reach new customers well beyond your current market.
why Choose vysta?
Vysta has built something most ecommerce PPC agencies simply do not have: an agency operating system designed from the ground up for established ecommerce brands that need Google and YouTube to perform consistently at scale. For New York brands ready to find out what that looks like, here is what sets us apart.
Vysta operates from a proven playbook that most agencies simply do not have. Our 3-stage scaling protocol runs inside your account from day one and creates a clear, structured path for your brand to scale on Google & YouTube.
Managing $200M or more in annual ad spend gives Vysta something most agencies will never have: real market intelligence at scale. We use that performance data to break spend barriers and identify opportunities that a smaller agency will simply never see.
Every person who touches your account at Vysta is in the top 0.01% of media buyers globally. Every strategist on our team goes through rigorous training before managing a single dollar of client spend. We will never put someone on your account who has not earned it.
Vysta is a Google Premier Partner, placing us in the top 3% of agencies. That status gives your account the highest level of internal Google support available, priority escalation when issues arise, early access to platform changes before they go public, and VIP partner benefits passed directly to your brand at no extra cost.
WHAT’S INCLUDED
Get Search, Shopping, Performance Max, and YouTube running as one unified acquisition system where every channel reinforces the others. Most brands run these channels in silos and lose performance signals that would have made every campaign smarter. When they work together under one strategic framework, your entire Google ecosystem becomes greater than the sum of its parts.
Work with a team that has seen every performance shift, budget spike, and market fluctuation that comes with spending $50K to $200K a day on Google. While most agencies scramble when spend gets serious, Vysta’s systems are built for exactly that pressure, keeping your revenue stable and your scaling on track no matter what the market throws at your account.
Access a dedicated incrementality data layer that goes beyond what Google reports and shows you the true business impact of every dollar you spend. You will know exactly how much new-customer revenue Google and YouTube are genuinely adding to your business. Not what the platform claims, but what your brand is actually earning.
Leverage a Merchant Center and product feed engineered by specialists who optimize it daily across high-spend ecommerce accounts. Many ecommerce brands are invisible in product searche they should be winning because their feed data is weak. Your feed gets restructured so Google matches your products to the highest-intent buyers searching for exactly what you sell.
Tap into a dedicated internal landing page team, something almost no PPC agency offers. While other agencies drive your traffic to pages that were never built to convert it, Vysta builds presell pages directly from your Google and YouTube performance data, so every buyer that lands on your site has a clear path to purchase.
Take advantage of a 20% reduction on every Google Shopping auction through Vysta’s own Google CSS. Most ecommerce brands have never had access to this kind of advantage. That 20% saving compounds directly into stronger margins and gives your brand the bidding power to outspend competitors in the Shopping categories your brand is built to dominate.
Process
Most PPC agencies will tell you they have a process. Very few can show you exactly what it looks like and why it works. Vysta’s 3-stage framework is the system behind every account we run and the reason just about every ecommerce brand we take on scales on Google and YouTube. It is the same system we bring to New York brands ready to grow.
01
Stage 1
We start by setting up Search, Shopping, and Performance Max to build a clean data structure and strong new-customer flow. We prioritize segmenting out branded traffic from non-brand traffic and ensuring each part of the funnel has its own place in the account structure, rather than throwing everything together in 1-2 campaigns and calling it a day. This creates the groundwork for efficient scaling. Once we see predictable results and reliable tracking, we move fast into expansion.
02
Stage 2
This is where strategy meets creative execution. We take your proven assets from Facebook, TikTok, and Snapchat and combine them with Google’s strongest audience and keyword data. The result is a full-funnel mix across Display and YouTube that attracts new buyers at volume.
03
Stage 3
When the ads are firing, we bring in our landing page team. They create high-converting pages such as advertorials, listicles, comparison pages, and product pages designed to take your growth further. These pages are built fast using real data from Google and YouTube. This stage is where we help brands jump from consistent performance to full-scale growth.
STAGE 1
New York’s fashion, beauty, health, and lifestyle categories are full of high-intent buyers actively searching on Google every day. We build a clean account structure through Search, Shopping, and Performance Max to capture that demand the right way. That means branded traffic stays separate from non-brand traffic, so your data is clean, and your scaling decisions are based on what is actually working.
STAGE 2
Once your foundation is profitable and data is flowing, we move into expansion. If your New York ecommerce brand already has winning creatives from other paid channels, we combine those assets with Google’s audience and keyword data to build a full Display and YouTube strategy. Our policy team reviews every creative and funnel before launch, so everything goes live the way it should.
STAGE 3
When the ads are firing, our internal landing page team starts building presell pages designed to push your New York ecommerce brand to the next level. These pages are built independently from what is working on other channels. We dive into your Google and YouTube data to identify exactly what your traffic needs to convert.
Case studies
Most ecommerce PPC agencies talk about what they can do. We show what we have done.
With 100+ case studies proving how we scale cold traffic and grow new customers for some of the fastest-growing ecommerce brands, our results do the talking. And yes, we are ready to do the same for your brand.
A supplement brand came to Vysta with an account that had never broken past $10,000 a day in spend. Within one month, we scaled the main account to $56,311 a day, driven almost entirely by YouTube Ads, while simultaneously growing a secondary account to $17,000 a day in spend.
$56,311/day in ad spend on the main account within 30 days of restructuring
$17,000/day on the secondary account, bringing the total combined spend to nearly $100,000 a day
This ecommerce brand had never successfully scaled on Google before finding Vysta through a post on X. Within the first 5 days, $35,500 in ad spend generated $122,000 in revenue at a 3.45x ROAS. Today, the account consistently delivers $500,000 a month minimum, with peak months hitting $1,200,000.
$35,500/day in ad spend generated $122,000 in revenue at 3.45x ROAS in the first 5 days
$1,200,000 in revenue at 6x ROAS during peak periods, now averaging $500,000 per month minimum
Founder & Google Ads Strategist
ABOUT
Nate Schneider is an ecommerce PPC strategist who has spent nearly a decade scaling brands profitably through Google and YouTube. He has personally managed and overseen more than $200M in ad spend, giving him firsthand experience of how performance shifts as budgets grow and competition intensifies in the world’s most competitive niches.
As the founder and CEO of Vysta, Nate leads a senior team trained directly under his approach. Every framework, every system, and every standard that drives results for the ecommerce brands Vysta works with globally was built by him and refined across hundreds of accounts.
Ecommerce Google Ads Insights
New York’s ecommerce landscape is different. CPCs are higher. Competition is fiercer. And the margin for error shrinks fast when you’re spending $20K to $100K+ daily on Google.
Most ecommerce brands in the city start with a generalist agency or an in-house junior buyer. That works until it doesn’t. Then they come to us after months of flat growth, with the budget disappearing into Performance Max and nothing to show for it.
Here’s what becomes possible when you work with an agency built for your level:
Google's default tracking treats a $300 first-time buyer the same as a $40 repeat purchase from someone in your email list. For brands spending $50K+ daily, that distortion could cost six figures monthly. We build an incrementality data layer that shows you exactly how much new revenue Google is actually adding, not what the platform wants you to believe.
New York brands spending heavily on Search and Shopping are capturing existing demand. The brands scaling past 8 and 9 figures are creating it. Research shows YouTube can deliver up to 2.3x higher long-term ROAS than paid social when built correctly. We build YouTube into a full demand creation system alongside your existing Google channels, turning cold audiences into buyers before they ever search for your product.
Most PPC accounts are structured the same way, whether you are spending $3K or $50K daily. That is a problem in New York's competitive categories. At scale, poor structure means your best SKUs compete against your own branded campaigns, and Performance Max quietly absorbs budget that should be going toward new customer acquisition. We rebuild the account architecture so every campaign has a clear role and your budget goes exactly where it drives real growth.
Most brands send paid traffic to the same product pages they use for organic and email. Google and YouTube visitors behave differently, especially when it comes to cold traffic hitting your site for the first time. Our internal landing page team builds presell pages and advertorials from your actual performance data, giving you an edge in categories where everyone's fighting for the same customers.
FAQ
Yes. Vysta operates fully remotely and works with established ecommerce brands across New York and worldwide. Our team manages over $200M in annual ad spend and has generated over $1.5B in revenue for brands across some of the world’s most competitive ecommerce markets. The systems, frameworks, and senior-only team we have built deliver the same standard of results regardless of where your brand is based.
Vysta works exclusively with established ecommerce brands generating 7 to 9 figures annually. That exclusivity is intentional. Every decision we make is built for brands operating at this level, which means we go deep on strategy from day one and bring the right infrastructure. We only take on brands we know can scale on Google and YouTube, and when we do, we make sure they do.
While most paid media agencies optimize for platform metrics, Vysta optimizes for real new-customer revenue. We are an ecommerce-only agency, and that focus is everything. We have seen every scaling challenge and every missed opportunity that ecommerce brands face on Google and YouTube. That experience is what led us to build our proprietary 3-stage framework, a system so consistent that just about every brand we take on scales profitably.
Vysta measures success through one number: incremental new-customer revenue. This is the actual net-new revenue that your Google and YouTube spend adds to your business, separate from purchases that would have happened anyway. Most agencies never measure this because it requires building an incrementality data layer into your account. Vysta builds it into every account from day one, and every scaling decision we make is tied to it.
You can expect early traction from Search, Shopping, and Performance Max within the first few weeks of launch. From there, Vysta’s 3-stage framework builds progressively, with each phase compounding on the last. Most ecommerce brands running Google Ads at serious spend see consistent, profitable performance stabilize between 60 and 90 days, once the account has enough data to optimize against real buying signals and push spend further.
Vysta is platform-agnostic and works with Shopify, WooCommerce, BigCommerce, Magento, and custom-built solutions. We also integrate with your existing attribution stack, whether that is Google Analytics, Triple Whale, Northbeam, or any other measurement tool your team is already running. Whatever your tech stack looks like, our team is equipped to work within it and get the most out of it.
Ready to push your Google and YouTube performance further than your current agency ever could? Partner with the ecommerce PPC agency New York and global brands trust to build the Google and YouTube acquisition system your brand has been ready for all along.
Limited Free audit calls available. Join the fastest-growing ecommerce brands already scaling profitably with Vysta.
